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                    Adrian C. Ott

                    When going to market, focus on who, not what

                    Adrian Ott joins Jim Blasingame to reveal why the who 每 customers 每 are more important to focus on than the what or how 每 product 每 you want to take to market.

                    More interviews with Adrian C. Ott »See all

                    Adrian Ott joins Jim Blasingame to reveal that the gold you seek, when mining for it in the marketplace, is in the heads of your prospects and customers 每 nowhere else 每 and that*s where your focus should be.
                    Adrian Ott joins Jim Blasingame to discuss how to work with entrepreneurs who may get so focused on what they offer that they lose sight of the human beings 每 customers -- they want to buy their stuff.
                    Adrian Ott joins Jim Blasingame to explain the steps to take to build a successful closed-loop discovery system that will help you become a useful thought-leader with prospects and customers.
                    Adrian Ott joins Jim Blasingame to reveal how to cause customers and prospects to see your company as a thought-leader by providing them with the results of closed-loop discovery surveys that are relevant to each one.
                    Adrian Ott joins Jim Blasingame to reveal how her closed-loop system of discovering what customers want and expect can now be in the hands of small businesses.
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